Social Media Content Designer

Responsibilities

  • Monitor social media trends, popular formats, and emerging design styles to keep content fresh and engaging.
  • Create engaging social media content, visuals, and templates for various platforms like Instagram, Facebook, LinkedIn, and Twitter.
  • Develop creative concepts for campaigns, ensuring they align with the brand identity and goals.
  • Design visually appealing and brand-consistent social media posts, banners, infographics, and other digital assets.
  • Ensure designs are optimized for each platform, considering image dimensions, resolutions, and formats.
  • Schedule and publish social media posts, ensuring optimal timing for audience engagement.
  • Assist in planning and executing social media campaigns to drive traffic and engagement.
  • Support the team with basic analytics by tracking content performance and suggesting improvements.
Requirements
  • Proficiency in graphic design tools such as Figma, Adobe Photoshop, Illustrator, Canva, or similar software.
  • Strong eye for detail, layout, color, and typography.
  • Ability to create hooking, eye-catching designs used for different social media platforms.
  • Basic understanding of social media marketing principles and content strategies.
  • Familiarity with platform-specific features like hashtags, trends, and best posting practices.
  • Awareness of audience targeting, brand voice, and creating contents for different audience personas.

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